Behind the hook
I’M IDA MARIE WEUM PELLETIER, AN INTERIOR ARCHITECT WHO SWAPPED FLOOR PLANS FOR YARN SKEINS.
WHAT STARTED AS A CREATIVE ESCAPE DURING A QUIET SPELL IN THE DESIGN WORLD QUICKLY UNRAVELED (PUN INTENTED) INTO A FULL-BLOWN OBSESSION WITH CROCHET. NOW, I HANDCRAFT CROCHET HANDBAGS THAT BLEND TEXTURE, FUNCTION, AND A TOUCH OF PERSONALITY - NO TWO ARE EXACTLY ALIKE, AND THAT'S KIND OF THE POINT.
EACH BAG IS MADE SLOWLY, INTENTIONALLY, AND WITH A DESIGNER'S EYE FOR DETAIL - BECAUSE EVEN IF IT'S HANDMADE, IT SHOULD STILL MAKE A STATEMENT.
THANKS FOR BEING HERE.
NOW LET'S STITCH SOMETHING SPECIAL INTO YOUR EVERYDAY
What is in the name?
This brand was born somewhere between Oslo's calm minimalism and the effortless charm of french living, much like our home.
I'm married to a frenchman, which means life is a mix of structure and spontaneity, clean lines and croissants.
The name reflects that blend: nordic roots with a certain je ne sais quoi. Whether it's in the way we eat, design, or create, there's always a little french flair in the mix.
Think: wine with waffles, baguettes on the fjord, crochet with character.
It is not just a name,
it's a lifestyle,
Stitched together
from two worlds.