Behind the hook
Coucou,
I’M IDA MARIE WEUM PELLETIER, AN INTERIOR ARCHITECT WHO SWAPPED FLOOR PLANS FOR YARN SKEINS.
WHAT STARTED AS A CREATIVE ESCAPE DURING A QUIET SPELL IN THE DESIGN WORLD QUICKLY UNRAVELED (PUN INTENTED) INTO A FULL-BLOWN OBSESSION WITH CROCHET. NOW, I HANDCRAFT CROCHET HANDBAGS THAT BLEND TEXTURE, FUNCTION, AND A TOUCH OF PERSONALITY - NO TWO ARE EXACTLY ALIKE, AND THAT'S KIND OF THE POINT.
EACH BAG IS MADE SLOWLY, INTENTIONALLY, AND WITH A DESIGNER'S EYE FOR DETAIL - BECAUSE EVEN IF IT'S HANDMADE, IT SHOULD STILL MAKE A STATEMENT.
THANKS FOR BEING HERE.
NOW LET'S STITCH SOMETHING SPECIAL INTO YOUR EVERYDAY
What is in the name?
A lot actually,
This brand was born somewhere between Oslo's calm minimalism and the effortless charm of french living, much like our home.
I'm married to a frenchman, which means life is a mix of structure and spontaneity, clean lines and croissants.
The name reflects that blend: nordic roots with a certain je ne sais quoi. Whether it's in the way we eat, design, or create, there's always a little french flair in the mix.
Think: wine with waffles, baguettes on the fjord, crochet with character.
It is not just a name,
it's a lifestyle,
Stitched together
from two worlds.